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Madison, Wisc., gets one of first full-scale, full-on WiMax deployments: TDS Telecom (1.2m voice lines, 171K DSL lines), a sister company with US Cellular (6m customers, 26 states), rolls out licensed mobile WiMax, albeit in a fixed configuration. The service covers 55,000 households and 10,000 businesses in Madison with service at up to 6 Mbps downstream and 3 Mbps upstream. The combination of voice and data makes this a first in the U.S., although there are other early WiMax data networks deployed.
Residential service is $50/mo. for 2 Mbps symmetrical with phone service, $55 for 4 Mbps, and $60 for 6 Mbps. Dropping phone service cuts $5 per month, and there’s a $10/mo. bundle discount for the first three months. Business service starts at $129/mo. based on contract length. The WiMax receiver will have a two-hour continuously charged battery backup to preserve voice and data during brief power outages. No mention is made of setup costs or minimum residential service term commitments in the pricing document.
They have seven towers deployed, although the precise number in use is a little confusing: a map shows five running, two still in progress, while the press release mentions six towers at one point and seven at another. Each tower has a two-mile radius of coverage, they say, while their licensed are will allow them a total 35 mile radius around Madison. They’re using Alvarion 802.16e 4Motion equipment, but in a fixed not mobile configuration at launch; the hardware is upgradable later to seamless handoffs.
The company’s press release says that service installation requires a visit from a technician. This is typically the case with all new broadband. When I had DSL installed by then-US West in 1997, it meant a truckroll. Just a couple years later, self-install was the name of the game. The rule in telcos—that I read in a DSL textbook, of all places—is that services have to move to 95 percent self-install, 5 percent truckroll, at worst to become profitable and correctly priced offerings.
Posted by Glennf at January 23, 2008 2:08 PM